3D Hair Animals Fight for Freedom
From the concept of "Let Them Run Free," we embarked on a visually captivating journey. Our art direction focused on highlighting the creature's design and 3D details.
Agency
Fahrenheit DDB Perú
Client
Dukto
About this Project:
Fahrenheit DDB agency entrusted us with the creation of a campaign that metaphorically represents the issue of dirt in drains, primarily caused by hair.
Our team brought forth two prints where hair was imaginatively transformed into 3D animal figures, trapped within the confines of the drain and yearning for liberation. Two prominent creatures took center stage: a bear and an elephant.
With careful attention to detail, we painstakingly crafted the visuals to showcase the essence of each animal’s struggle. The fusion of art and technology, through the skillful use of CGI, breathed life into these trapped beings, evoking empathy and a sense of urgency.
Credits
Thanks to those who made this project possible.
Agency
Fahrenheit DDB Perú
Cliente
Dukto
CCO
Ricardo Chadwick
Creative Director
Ricardo Mendoza
Head of Art
Luciano Leone
Director
Ezequiel Aprile & Lapi Lapidus
CGI Supervisor
Ezequiel Aprile & Lapi Lapidus
Concept Art
Agustín Nakamura